Design is a process. There is a misconception that designers, especially graphic designers, are responsible for applying a “look” to a pre-existing idea. Not so. All of the work you will see in my portfolio was designed following a process of discovery (about the client, their industry and their market), strategy and implementation. The resulting design, the end-product, is the manifestation of this process and includes the combined skills, thoughts and ideas of the designer, the client and various others involved in the process, which may or may not include photographers, illustrators, writers, etc.

This process, the understanding of how to effectively communicate, imagination, and years of experience are what separates a Designer from a desktop publisher.

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